Acquiring Customers Through Continuous Technological Development – Digital Open Innovation Business Model

In these times of uncertainty in the business environment, organizations need to direct their efforts towards innovation strategies and adopt a business model based on digitalization. All the technological advancements push companies to use digitalization in their business management, to set up instruments so they can communicate with their clients to improve products and services. Through the Digital Open Innovation Business Model, organizations can have an enormous and important impact on the market, and they can improve and revolutionize the manner they operate their businesses. A relevant aspect of operating a Digital Open Innovation Business Model is to obtain a competitive advantage over competitors by developing new products and services or improving the current ones. By taking Amazon and Tesla as a case studies, the aim of the article is to focus on the importance of implementing the Digital Open Innovation Business Model as a means for the company to be profitable and provide added value for their clients.