Comparative analysis of public diplomacy and foreign policy propaganda

Starting from the concept of social diplomacy, in the system of international relations as a form of “soft power”, which appeared and developed in the system of international relations is quite recent. Current- ly, there is the question of the interdependence of public diplomacy with other forms of communica- tion on the example of the state’s foreign policy. In the first place it concerns propaganda, external pol- icy and state branding. Comparative analysis of the external terms of diplomacy, propaganda and state branding will demonstrate common features, among other things, to promote the political culture of the country, an indication of the place and the role of public diplomacy in the system of external policy.