How can soft skills be integrated into the process in a helpful way when deciding on an investment request? Intangible asset management and conversation analysis as possible tools for investors

According to the latest reports, obtaining a loan as a company seems to be becoming increasingly easy, but it is still noticeable that a good quarter of small and young companies in the start-up phase in particular are still being turned down for financing. In order not to make the failure rate dependent on mathematical-scalable values alone and to give the really good companies and business ideas a realistic chance, more soft skills must be included in the decision-making process in addition to the pure hard facts. Solutions could be found here in Intangible Asset Management and a more in-depth credit discussion analysis with the help of Big Data possibilities.