Modern library and the promotion of a sientific institution

Library has for centuries been associated with books arranged systematically on shelves, ubiquitous silence and dust. Despite constant changes taking place in libraries, they are still regarded as outdated, archaic creations. The history of libraries dating back to the third millennium B.C. and the moment of introduction of printing presses (15-16th century) is evidence of very small social coverage. Since the end of the 20th century libraries and library services have been under strong pressure of the development of science and technology, that's why adapting to the surrounding Word they are experiencing „a new start". Apart from previous functions: collecting, preparing and granting access to books, they play the role of modern centers of scientific information. More and more often the issue of marketing of library services and innovative approach to disseminating knowledge through digitalization is discussed. Among the pioneers there are certainly the National Library, the University of Warsaw Library and the Silesian Library. Smaller libraries owned by scientific and research institutions such as the library of the Institute of Aviation and the library of the Institute of Law Studies, which also play a major role in promoting knowledge, are following in their footsteps. The article will present the methods of applying modern solutions with regard to traditional libraries, as this is the approach expected by the contemporary reader. Responding to the needs of the reader = client, libraries have become a segment of the market. An exceptional part of this sector are scientific libraries. Thus, it is necessary to think how it is possible to use particular knowledge for the promotion of scientific institutions superior to libaries.