Cooperation of universities as an elementcof support for innovation in regions

The transfer of knowledge and technology from the scientific environment to the industry is most beneficial for the creation of a good atmosphere for the development of science. The socio-economic growth of Poland opens new opportunities to us and allows us to think what could be done to help Polish science keep up with the best. Even though in the recent years there have been initiatives aimed at stimulating positive changes in this area, the scale of transfer of knowledge from science to business is still unsatisfactory. Large number and small size of institutions as well as the failure to adapt scientific offer to the needs of the market are behind the fact that still too few scientific inventions support the development of companies. A barrier which limits the effective use of scientific achievements, which is very often missed out, is insufficient utilization of marketing tools supporting scientific and didactic activities of universities. In the first part of the text the experiences from cooperation between Poznan-based universities will be presented. The second part contains a record of activities of the University of Arts in Poznan in the context of promotional activities taken up together with other universities. The example of the University of Arts in Poznan shows that universities in Poznan can efficiently take advantage of marketing tools for the promotion of their scientific achievements and didactic offer.