Elementy pamięci społecznej w konstruowaniu lokalnej marki. Lokalna przeszłość wielokulturowa jako (nie)produkt turystyczny – strategie stosowane w Przemyślu i Sanoku

Present popularity of local tourist products may motivate local municipal environments to reach for specificity based on locality. Local specificity can result from localization on borderland and its multiculturalism. Furthermore, mechanisms of local memory may lead to conscious resignation from these elements of the past that recall multiculturalism of the place. The presented analysis are of secondary character – the in-depth interviews with local brand animators have been focused on issues related to organization of town festival but not on social memory. However, both festivals refer to the past, so it is possible to verify whether local multicultural past is or is not tourist product in Przemyśl or Sanok. The main factor seems to be local memory of local brand animators.