Otoczenie a przedsiębiorczość w warunkach globalizacji

The functioning of the enterprise in a constantly changing environment means that they should make the necessary transformation, meet challenges, thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which success depends largely on the mobilization of all employees, on creative thinking, action and learning. Strużyński M. writes: “the contemporary processes of globalization create new conditions for flexible and rapid action on the use of various forms of organized business to gain competitive advantage on specific markets” (Strużyński 2003). Globalization can promote and restrict entrepreneurship, especially the individual one. It is written more often, however, that globalization offers the most professional conditions for the great inspiration in the field of entrepreneurship, and it is the source of modern technology and efficient management methods.