Survey of consumer preferences on the bee product market. Part 1. Honey

Survey of consumer preferences on the bee product market. Part 1. Honey. The survey concerning the market consumer preferences of bee products was based on the internet anonymous questionnaire (517 persons). Over 95% of respondents declared honey consumption. More men than women eat honey. The quantity and frequency of honey use increases with age. As many as 70% of respondents sweeten using honey. The respondents choosing honey follow mainly the taste, individual properties of type of honeys, availability, price and appearance. Respondents the most willingly consume honey coming from Poland, and more than half of the respondents buy honey directly from a beekeeper. The most preferred are multi-fl ower, lime, acacia, buckwheat, honeydew and rapeseed honeys. A defi nitely higher percentage of respondents working in the sectors related to agriculture ate buckwheat, heather and dandelion honeys.