„Razem o Łupkach”: czyli jak prowadzić dialog publiczny przy poszukiwaniu i wydobyciu gazu z łupków

The article aims at presenting the public communication programme based on civic participation model, which deals with shale gas exploration and extraction, "Together about shale gas". The programme was prepared on the initiative of the Marshal of the Pomorskie Voivodeship and is going to be implemented on the area of three voivodeships of northern Poland. As stated in the article, the programme constitutes an innovative and pioneer undertaking on the Polish ground, which pertains to the issue of public communication and decision-making when implementing controversial infrastructure investments. The first part of the article outlines the challenges that the communication measures will have to face in the area of Pomorskie voivodeship and key actions implemented so far. The next chapter constitutes a sociological diagnosis ofthe situation related to the public reactions to shale gas exploration. Further on the article lists the main assumptions and solutions within the scope of public communication and public conflict management, which form grounds for the "Together about shale gas" programme. The key part of the text presents the most important elements of the programme and how they were implemented.