English, French, and Polish conceptualizations of Strategic Business Units

The present paper is concerned with conceptualisations of Strategic Business Units (SBUs) that appear in a specific piece of business discourse – the Boston Consulting Group (BCG) matrix. More specifi cally, the authors analyse both the names and the language used to talk about the SBUs. The data for the research comes from three languages: English, Polish, and French, the first of which is the source language of the terminology, while the other two are target languages into which the terminology was rendered. Since the analysed phenomena are chiefly metaphors and metonymies, the theoretical framework was provided by the Conceptual Metaphor Theory and Conceptual Metonymy Theory.