Szkoła jako hipermarket. Obraz szkoły i edukacji w polskim dyskursie prasowym

The aim of this article is an analysis of ways of presenting polish education’s problems in opinionforming weeklies. First assumption of this article is: way of writing about education impacts on what readers of these opinionforming weeklies think about education (about rules of working of education, role of education in human life). The author of this article analysis 115 texts about school and education published between 2009 – 2010 in opinionforming polish weeklies (‘Polityka’, ‘Newsweek’, ‘Wprost’, ‘Gość Niedzielny’, ‘Przegląd’). This analysis based on theory of T.A. van Dijk who was confident of relation between language, thinking and action. He affirms that a language (as a form of social action) forms a nonlinguistic reality, but discourse analysis is a method which let us meet social reality. Results of this analysis let us affirm that opinionforming pressemphasizes economic aspects of education (it is connected both with kindergarten and with primary school, secondary school and other stages of education). Kindergarten, primary schools, secondary schools and others are presented in press like companies which sale their services. This perspective of looking has many consequences. When we want to rate quality of these institutions, we should use economical mechanismes.