Analysis of Household Demographic Profile and its Implication on Food Market

Food demand as an effect of different consumer behaviour depends on a lot of factors associated with both food purchaser and external conditions. The most important factors which influence the amount, quality and structure of food demand are demographic features of households. In this paper are showed the most important features of demographic profile of city households and their implications for food market.

Celem niniejszego opracowania było scharakteryzowanie profilu demograficzno-społecznego konsumentów oraz wskazanie najistotniejszych implikacji jego cech dla producentów żywności.