Relationship between pro-innovative organizational culture and development and profitability of companies

Introduction/background: In the constantly changing economic and social environment, the management of a company aiming at staying competitive on the market becomes a challenge. Constant development and adjustment to the changeable conditions require flexible and pro-innovative organizational culture in a company. There is still a relative paucity of up-to-date knowledge about the relationship between the innovative organizational culture in large Polish companies and their development and profitability. Aims of the paper: The purpose of this paper is to identify the relationship between pro-innovative organizational culture in large Polish companies and their development and profitability. Several indicators of the above mentioned phenomena have been chosen and investigated in terms of interdependencies. Material and methods: The research was conducted with the use of the survey method and the tool of questionnaire distributed with the CATI (Computer Assisted Telephone Interview) and CAWI (Computer Assisted Web Interview) technique. The research is of quantitative nature. The research is part of the scientific project conducted in 2019 on 179 largest by revenue companies in Poland. Results and conclusion: Several interesting relationships between the indicators of pro-innovative culture and the indicators of development and profitability have been observed. Pro-innovative aspects of organizational culture in large Polish organizations facilitate their flexibility and development as well as support their profitability. It is especially evident in the present pandemic situation, where flexibility and innovativeness of companies becomes one of their most important quality.