Mediatization of Social Reality and Media Experience of Seniors

The demographic changes taking place in the most developed countries in Europe show a dynamic process of aging societies. Seniors (i.e. according to WHO, people over 65 years of age) are sometimes affected due to the limiting conditions of constantly progressing social changes. One of the most significant transformations is the presence of media in the everyday life of individuals. Development of technology and media communication lead to the spread of the mediatization of social reality. Many media recipients build their idea of the world based on what they learn from the mass media. It then influences their understanding of themselves and their role in the world. The purpose of this article is to analyse mediatization as a social process and to explain how it affects older people's experience of the media.