Spektakl emocji, czyli kandydaci na ekranie. Kampania wyborcza i debaty prezydenckie 2015

The field explored in this article refers to politics being used by media. The attention is driven especially to its final outcome, i.e. the presidential debates and the interpretation thereof in the broad context of the latest election campaign. The elections held in May 2015 were regarded as the most interesting over the past twenty years. The term ‘spectacle of emotions’ was very frequent in media commentaries. The subject of this article is based on the analysis of a few factors which composed such spectacle and the process of building up the tension towards the presidential debates. It is interesting to see them from the perspective of discussions held by journalists, currentaffairs commentators and experts in political marketing on the one hand, and the conclusions made by Polish and foreign media experts as well as J. Huizinga on the other hand. The results of the intertextual analysis will confirm, that even if politics itself is not entertaining, the television in 2015 enforces the entertaining style of politics.