The Application of Digitalization in Enterprises on the Basis of Multiple Criteria Selection Design

Purpose: The increasing role of digitalization in the operation of enterprises actualizes the implementation of the basic methods of proper digitalization processes. The selection of an appropriate method to introduce digitalization is crucial, as it affects the optimization level of the business processes. Methodology: Specific multicriteria selection method includes five steps to identify these approaches, considering the relative error for each approach, as it affects the outcome with the performance indicator of business process digitalization. The strongest criterion value is used to identify the optimal approach. The evaluation of the methods showed that the performance of the logistic, administrative, and innovative methods is not worse than the Pareto principle. Findings: Introducing digitalization in the administrative method has the biggest impact. The chosen method showed that Human Resources processes require modification to reduce costs. A mechanism to digitalize the personnel management processes using artificial intelligence was developed. Implications: The results of multivariate multicriteria analysis show that the implementation of artificial intelligence minimizes human factors and optimizes time and costs. Originality: The main contribution is the development of the method for the selection of an appropriate digitalization approach, which encompasses an implementation mechanism that can be adapted to enterprises’ needs.