Determinants of consumer inclusion into circular economy. Case study of city of Lodz

Development of a circular economy is one of the goals of the European Union. It is hard to picture a success in this field without the engagement of households. In the paper an attempt to answer the following research question was made: “What factors impact human behaviour that engages them into circular economy?” In the research, a thorough survey has been carried out in Lodz in July 2019. The results are diversified in terms of gender, age, and education. One of the main factors hindering the initiative of municipal waste segregation is the complexity of the process, resulting in high time consumption. Also, it is worth mentioning that people do not identify environment protection and profitability as linked phenomena.