Evaluation of the customer service quality with Servqual method in the chosen company. Pt. 2, Personnel perspective

Purpose: The aim of the paper was to measure the quality of customer service from the perspective of the personnel of the chosen service company using the Servqual method. The scope of the paper concerns the quality of customer service from the perspective of a group of employees hired by the company where the satisfaction research was conducted in part I of the paper. Design/methodology/approach: The Servqual method was used in the research and its renewed use was governed by the possibility of comparison of the research results while using the same tool. This allows, in the opinion of the authors, for a higher level of significance of references in comparative analysis. The unweighted (SQn) and weighted (SQw) servqual indicators were calculated for each of the examined dimensions. They were also interpreted. Findings: The basis of providing the service that is satisfying to the customer is to recognise the customer expectations and to skilfully transform them into aims and tasks of the service organisation. The effectiveness of realisation of these tasks will depend largely on the competence and motivation of all employees of the service organisation. It is impossible to talk about service quality without analysing the relationships between the service quality and the customer satisfaction. Research limitations/implications: Extending the research of the customer service quality beyond the perspective of a client by examining the personnel perspective does not exhaust the subject of the research. In the future, a deeper comparative analysis should be made along with monitoring of the changes. Practical implications: Presented approach finds practical application in the process of identification of the weaknesses of customer service quality and indicates factors of changes which can be used for improving the quality also in small enterprises. Originality/value The paper confirms the need to use the Servqual method in evaluation of both perspectives, where each of these two assessments may shape the quality of the service understood as general impression of the client which results from comparison of both positive and negative impressions that concern the service company and the service provided.