Observation as a research method in social science

Purpose: The aim of the article was to present the main ideas of observation viewed as one of the oldest research methods in social science. Design/methodology/approach: As a result of the undertaken research process, 401 theoreticians of management science were surveyed. Findings: Conclusions resulting from the conducted research clearly indicate that among the methods applied in practice for research in management science, based on observation of facts and classification used in the general methodology of inductive sciences, it is necessary to employ observations carried out in natural conditions and observations-interventions that take place as part of management activities in the surveyed entities. Originality/value: Management science and methods should support business practice and, to some extent, provide guidance to executives and managers.