Social media and generation Y, Z – a challenge for employers

Purpose: The aim of this article is to identify the challenges that employers face when it comes to the use of social media (SM) at work in the context of expectations of future Generation Y and Z employees. Design/methodology/approach: A critical analysis of literature of the subject, research results and reports analysis. Findings: Literature as well as documents and reports analysis will allow to answer the following research questions: How important are social media for Generation Y and Z? What are the preferences and expectations of Generation Y and Z when it comes to future employers in terms of use of modern information technologies and social media at work? In what areas employers are currently using social media? What changes are necessary in human resources management to motivate and maintain Generation Y and Z employees? Originality/value: This study indicated the challenges that employers face when it comes to the use of social media (SM) at work in the context of expectations of future Generation Y and Z employees. From among these challenges, the authors paid attention to the need to increase the level of use of social media when it comes to employee management, the ability to create a positive company image in the social media and use these media to verify information on candidates applying for positions.