Teorie propagandy w obliczu algorytmizacji internetowego komunikowania społecznego

Political actors are increasingly using online algorithmic technologies to manipulate the public opinion more than ever before. With this in mind it is necessary to recognize the powerful possibilities that come with microtargeting, personalization of political messages and management of semi-automated social actors (bots). The basic research question asked in the article focuses on political rivalry. The author ponders on the extent to which political persuasive and manipulative actions, supported by algorithmic software of social media, fit within the existing perception of different forms of propaganda.