Filantropi i apologeci. TypoPolo jako narzędzie dystynkcji społecznej

The text analyses professional reception of a phenomenon called TypoPolo. Being a part of vernacular typography, the term defines a particular kind of urban lettering and signage found in Polish towns, which can become a subject of criticism, as well as a source of fascination for professional designers. Referring to sociological analyses of the so-called collateral culture and ethnological discourses’ critique, the text states that inspiration taken from TypoPolo style in professional design has its use in modernisation discourse critique. The critique itself takes place at the expense of creation and insrumentalization of The Other One – an uneducated small business operator, and his clients.