Hybrid model for innovation process management

Purpose: The main goal of the article is to present the authors’ model of designing and implementing innovation. Design/methodology/approach: The designed model is based on extensive literature analysis. The presented model includes, among others: creative problem methods (innovation design), methods of innovation process management, project management methods (implementation of innovations). The proposed model was verified on the basis of a case study. Findings: The article describes the authors’ hybrid model for innovation process management, its assumptions and main components. The model can support management of innovation in enterprises, creates a set of guidelines and recommendations. Practical implications: The developed model aims to support enterprises in the design and implementation of innovation. A practical example makes it easier to understand the authors' ideas and their subsequent application. Originality/value: The article describes hybrid model for innovation process management. The model is relevant to management theory, such as practical value for enterprises. The model supports the course of the innovation process.