Kultura lokalna a globalizacja kulturowa – próba oceny zjawiska

The main objective of this article is to look at the phenomenon of cultural globalization in the local dimension. In the thesis an attempt has been made to evaluate both chances and threats connected with these processes and to examine to what extent they influence local communities and cultures. The text is also a reflection on a question of how contemporary local cultures are changing under the influence of global trends and also which of these trends might be used by the local cultures for their development. Another issue that is reflected on is what local cultures should do in order to preserve their unique nature along with cultural identity in the era of transformations. Moreover, the article raises such issues as: the deterritorialization of culture, the renaissance of regionalism or the idea of the new locality.