The basic conceptual idea of logistics is the need to adapt the company to an ever-changing market situation, while spending a minimum of funds in these conditions. The concept of logistics is a system of views on the rationalization of economic activity by optimizing material flows. The paper investigates the change of the main indicators of the functioning of the supply chain, depending on the organization of distribution of the material flow. The supply systems of food products that form the consumer basket at the stage of distribution is considered. The conceptual schemes of freight flow distribution with and without distribution center is presented. The field research was conducted to determine and initial data were collected. The paper investigate the functioning of the supply chain in two cases: in a situation "proposed scenario" and in a situation "without a project". The situation "existing scenario" implies that no action to change the parameters of the supply chain during the period specified for the research does not take place. In this case, it is necessary to assess the effectiveness of the logistics chain under existing conditions. An integrated approach to evaluate the efficiency of the functioning of the logistics system and the consumer had been used. The efficiency of existing of the supply chain functioning were analysed. Also, certain measures will be implemented to improve the chain through investments and by bringing logistics infrastructure with the needs. A modelling of the supply chain was made. The effect of parameters of participants on the supply chain efficiency was analysed. The planned effect from the reorganization of distribution channels is calculated. The technological and economic feasibility of introducing a distribution center into the existing distribution channel based on modeling is calculated. The object of the research is the process of food products distribution in the supply chain. The aim of the research is to evaluate the effectiveness of the food supply chain scheme.
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