Средства воздействия на аудиторию в инаугурационных речах российских президентов

The material for this study were the inaugural speeches of D. A. Medvedev (2008) and V. V. Putin (2000, 2004, 2012). The subject of the study are manipulative tactics used in the analyzed speeches. Their task is to form an opinion of the addressees, control their behaviour on the basis of involuntary formation of motivation, influence on thoughts, but above all on the emotions of citizens. The collected material showed that in the inaugural speeches of incoming Russian presidents, manipulative tactics are used at the text level (certain rhetorical means).