Фразеологизмы в газетных заголовках

Knowingly constructed press headline is a crucial element of press, being an advertisement of its kind. It is no surprise reporters in order to attract attention, frequently use precedent texts as headlines – titles and texts excerpted from literature, movies, songs; phrasemes. The article presents headlines from a weekly paper “Аргументы и факты” in which initial and modified forms of phrasemes were used. It is noted that journalists employ neutral, colloquial and literary expressions. Cited examples come from 2007, 2017 and the first quarter of 2018 online editions of the paper.