The application of new management concepts to stimulate cooperation between universities and business

The purpose of the article was to show the importance of cooperation between universities and business in stimulation of innovativeness of enterprises and problems and obstacles in this field in Poland. First of all current activities at universities are directed mainly to the transfer of technology from universities and should do more to stimulate the propensity to adopt the innovation process by companies. The use of new management concepts, described in the article, may contribute to the intensification of the cooperation and increase of its effectiveness and quality in stimulating innovation of enterprises and the economy, by which universities can become growth poles such as Stanford University in the USA.