Quality culture - a contemporary challenge in the approach to management systems in organizations

Purpose: The issue of quality culture is a topical one, whilst contemporary socio-economic conditions set new requirements for it, including a systemic approach based on the requirements of management standards, which have prompted us to analyze this approach to the subject. Design/methodology/approach: The article presents an in-depth analysis of sourced texts compiled with the requirements of ISO 9004. Findings: The paper specifies the postulates resulting from the analysis of the issue, which, in the opinion of the authors, indicate the most important aspects related to building a quality culture in organizations. Practical implications: The analysis of the issue presented in the article indicates its topicality and importance in the improvement of each organization, indicating the need to implement the activities described in the article into management practice. Originality/value: The presented analysis of the issue indicates the most important contemporary problems for the authors related to building a quality culture. The article contains a model of building a quality culture based on activities shaping the awareness of employees in organizations with an implemented management system.