Turystyka przygodowa jako kierunek kształcenia kadr dla turystyki

The article addresses an important issue from the point of view of the allegations formulated by the employers’ circles towards higher education regarding the incompatibility of educational programmes with the needs of the labour market. The author shows the shape of the adventure tourism brought to life at the Academy of Physical Education in Kraków. In the article the author presents the results of research in an attempt to answer the question whether such a profile creates a better chance for a career in the tourism industry. The research is a survey of preferences of employers during recruitment for a position related to tourism in companies organising tourist events. Results of this study indicate that in most companies experience is the strongest asset of candidates for a job. Adventure tourism major, however, is welcomed by the vast majority of respondents. The method used in this study refers to a small trial – this is due to the limited number of Polish companies organising adventure tourism or events with its elements. Among the few companies for which education is particularly important, a degree with a major in adventure tourism is an asset. Even those respondents for whom education is not a priority positively perceive the obtaining a degree in adventure tourism, as students of such major gain experience, acquire the skills needed to organise various tourist events and develop passions and interests which are also important in the tourism industry.