Comparison of Poznań, Wrocław and Bratislava Image Attributes in the Reviews Published on TripAdvisor

The aim of the article is to identify unique image attributes of Poznań, Wrocław and Bratislava. It was made using the analysis of opinions posted on the English-language TripAdvisor website (‘Things to do…’ category for three cities). 76 most-emerging words-attributes were extracted from 29,383 reviews with the text mining procedure. These words differentiate the examined cities among themselves. Analysis of the correspondence revealed unique image attributes for each city. In addition, sentiment analysis was carried out, which showed differences in the affective dimension of the images between the cities.