System ETA – innowacyjność w podejściu do awizacji na przykładzie firmy Raben

Ability to create and implement innovative solutions as well as customer service quality are among the factors influencing the level of companies’ competitiveness. An important element of customer service is an efficient information flow regarding to an order. Delivery notification plays a central role in the process of delivery acceptance. Currently notification systems, which are based on statistical data, are a standard in a logistics sector. The paper presents the innovative shipment tracking system based on the ETA parameter applied by Raben Group. In contradistinction to consuetudinary systems, ETA is built on real-time information and in that information about delivery time are updated on an ongoing basis. The advantages of such a solution’s implementation were presented.