Supporting Social Activity as Part of the Sustainable Development Strategy

The article presents the results of the study the main purpose of which was to determine the level of social activity in Poland. However, the specific goal was to identify the possibilities of using employees’ social activity in implementing the sustainable development strategy (SDS) in enterprises. As the presented study is part of a larger scientific project (statutory research) entitled Human capital management in the conditions of sustainable development, the conclusions of the analysis are the basis for further work, which will result in the development of a set of good practices for enterprises and other organisations in the field of human capital management in terms of using the potential and competences of employees active in the area of social work. The diagnosed tendency of the Polish population to work for the benefit of the social good allows the author to conclude that enterprises that want to implement the SDS should use the potential existing in socially engaged employees.