O związkach kiczu i perswazji

The article concerns the problems of the relationship between kitsch and persuasion; it is an attempt to approach this relationship from two perspectives – indicating the persuasive nature of kitsch as one of its characteristics, and signaling the possibility of recognizing that kitsch category is present as a consequence of giving the communique a persuasive character. The presented statements have been based on the analysis of two films – God is not dead, directed by Harold Cronk, and Body/Ciało, directed by Małgorzata Szumowska.