Mapowanie sektorów kreatywnych. W poszukiwaniu definicji i metody

The author discusses a new method, rarely used in Poland so far − a method of mapping cultural industries and creative industries. The concept of mapping creative industries is founded on the Anglo-Saxon ground and goes beyond the usual plotting of the maps. This method enables countries, regions and cities to estimate the value of the creative sectors. It is based on determining a set of analytical methods for collecting and presenting information on the scale and the scope of the creative industries. In mapping, both quantitative and qualitative methods are used, as well as such sources of knowledge, as literature review, analysis of official government data, research on specific sectors, analysis of data from non-governmental sources, analysis of the industry informants and case studies. Mapping can be a valuable tool in lobbying the creative class, but its main purpose is to deepen the knowledge about this sector of the economy, which is still not sufficiently analyzed. The author considers and analyses not only mapping as a way to describe the dynamic sectors of culture, but also the very definition of mapping the creative sector, outlining the opinion and comments of Krzysztof Stachowiak, a researcher of problems of concentration of cultural industries. What serves as a frame of the article, is the description of the film industry growing currently in Gdynia and the ways in which this mini-industry can bedescribed using the principles of mapping creative industries.