Managing the company’s distribution system

The effective distribution system plays an important role in a company, it means chances for success for a company and for maximized profit. Current company practices demonstrate that company’s distribution system management is conducted separately, with means of the departments of logistics and marketing. This article pertains to the company’s distribution system. The essence and functions of distribution are defined in the beginning. Then, distribution channels used in a company are described in detail. Finally, distribution strategies are described in detail.