Characterization of new business opportunities in virtual commerce

Last couple of years, the numbers of games based on virtual worlds significantly increased. At the same time, the economy inside these virtual worlds has also developed. Nowadays, virtual environments like Second Life or Entropia Universe give companies various business opportunities, especially in selling their virtual or real products (virtual commerce). This article is aimed to give an outlook on virtual world as a new marketplace and their business potential, specifically in virtual commerce. The final part constitutes some conclusion and suggestions for future research. In order to achieve the assumed goal the author represents a literature review.