Importance of sport events in the promotion of local self – government, on the example of the city of Czestochowa

It is widely known, that sport activity and organising sport events including promotion is a very important factor influencing on the living of citizens. Thus, the involvement of local self-governments in the activity of sport clubs and supporting the idea of playing sports is important, what results in a healthy lifestyle. A general problem analysed in this papers is presentation of marketing activities pursued by the city and supporting the organisation of sport events, in order to promote the region.