Vladimir Nabokov about antiquities - pop culture, advertising, conformism

Vladimir Nabokov belongs to the most popular prose writers of the 20th century. His work is represented by a sophisticated composition, playing with the reader, rich stylistics, as well as bilingualism - works written in Russian and English. The article answers the question whether, despite the complicated content and form, Nabokov's work has achieved popularity thanks to the typical pop culture tricks, threads and tricks, or whether this was decided by the writer's talent. Nabokov undoubtedly had a critical attitude towards pop culture, which destroys individualism and originality, while at the same time was conducting a literary dialogue with it, using popular themes and motifs for its own unique perspective. The writer noticed the obvious threats arising from pop culture, criticized the advertising market, attacked the stereotyping of contemporary views and ubiquitous conformism, and at the same time he appreciated problems that were commonly rejected (sexuality) or attractive but trivialized (detective and adventure threads). Nabokov skillfully used mass culture, through his works he shaped the sensitivity of the recipient and intuitively trusted his intelligence.