This work attempts to indicate the value of sport as a tool for marketing and development of a city, due
to the fact that sport is a daily event, directly connected to human emotions and it is a relatively inexpensive tool
to change the people’s view of the commune. Bydgoszcz is described as city that thrives on sport, where in the
last 20 years things have changed a lot. Not only has the appearance of the city changed, but also how the
citizens view it in their own opinion. Based on these arguments it has been decided to research what tools are
being used to shape the city status as a sports centre, and also are they influencing the economic development.
What is more, this article will illustrate associations between sport, politics, media and administrative authorities,
which ultimate goal is to depict sport as the cornerstone of building supremacy in the competitiveness between
the cities. The awareness evolution of local authorities and how they effort to exhibit the fortes of the city by
organizing sporting events, which are at the moment considered to be the largest marketing tool for the city, is
also an important issue. The article describes the merits of such events, how they influence the development of
the city and briefly characterises the most important, in the author’s opinion, sporting events that took place in
Bydgoszcz in the previous years.
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