Logosfera a ład medialny

This paper deals with the issue of order in media with reference to logosphere, which is the environment of the word. The problem is not tackled in the literature on the subject as it is more concerned with chaos in media. Order in the media in a given country is a crucial factor in their functioning and development as well as in the reception of the content of what they communicate. The first part of the paper discusses the essence of order in media and the principles of its functioning, whereas the second part presents logosphere as a significant element in the process of formation of such order. It is emphasised that an organised logosphere is the most dynamic and stimulating environment of a human being. Basic properties of an organised logosphere (primacy of the word, dialogicity, environmental nature) enable it to sensitize a person to the phenomenon of order in media and help them protect themselves from addiction to media. It also contributes to the creation of a society of communication. As a result, it seems necessary to conduct research on the role of logosphere in the construction of order in media, both within a family and in a country.