The image of Europe in the modern media. The analysis of Ukrainian weekly Zerkalo nedeli

Przedmiotem niniejszego tekstu jest wizerunek Europy przedstawiany na łamach ukraińskiego tygodnika “Zerkalo nedeli”. Celem analizy jest wyjaśnienia natury i perspektyw zmian w wizerunku Europy w nowoczesnych mediach, co jest uzasadnione faktem, iż czynnik Europejski jest ważnym kierunkiem w kontekście przemian społeczeństwa ukraińskiego. W pracy analizowano pod względem ilościowym 14 wydań tygodnika – w okresie od 20 września do 20 grudnia 2013 r. (uwzględniono 38 publikacji poświęconych tematyce europejskiej).

Due to the fact that the European vector acts as a promising direction for the transformation of Ukrainian society, this study aims to clarify the nature and prospects for such changes. The media, in this case, are the most suitable object of study given their functional concept of integration and social interaction in the formation of a civil society. For the analysis 14 issues of the newspaper Zerkalo nedeli from 20 September to 20 December were selected, to explore the image of Europe in the current conditions of transition, as well as specific changes in the work and the views of the newspaper. The analysis is quantitative in nature. 38 publications devoted to European topics were identified and analysed. In order to form an objective sample, publications were selected according to the category specified in the Internet-version of the publication.