EWOLUCJA BLOGÓW POD WPŁYWEM EKSPANSJI SERWISÓW SPOŁECZNOŚCIOWYCH. ANALIZA W KONTEKŚCIE ZAŁOŻEŃ GENOLOGII TRANSMEDIALNEJ

The transmedia genology examines relations between various media genres and media formats. Its field of interests includes also the evolution of genres, especially hybrid genres like for example the blog. Some genres (because of their complicated structure) can’t be analyzed on the ground of the traditionally perceived literary genology or media genology. The blog sets an example of how fruitful can be research based on the assumptions of the transmedia genology. Hybrid genres like blogs not only have complicated structure, but also are variable, so definitions and analysis created in the initial period of the blogosphere development may not fully correspond with contemporary shape of blogs. Processuality, dynamism and ephemerality are components of considerable importance in the transmedia genology. The purpose of the article is to analyze the evolution of blogs under the impact of the expansion of social networking services, with particular reference to such features as the convergence and the interactivity.