Sustainability a innowacyjność biznesu

Innovativeness of companies is related to the execution of their proactive strategy, aimed at, among others, integration with the business environment. Innovativeness of business entities is often related to the entrepreneurial orientation. It is reflected in the developed business models, including the method of creating value for stakeholders. Innovative criteria in interactions between the company and its clients has been discussed. Dichotomies are analysed which are present in stakeholder management in the view of the sustainability concept. The opinion has been presented that sustainable entrepreneurship is reflected in the execution of sustainability innovation. Attention has been paid to creating value for all the stakeholders based on the execution of the Corporate Social Responsibility (CSR) premises. The relationships of CSR with innovative activities have been emphasised with sustainability competencies. Competence gap in managers is important in the execution of management activities, including in the scope of sustainability competencies. The method of determining the competencies of the manager plays an important role, including those which are conducive to innovative (entrepreneurial) behaviour in the organisation. Attention has been paid to a specific form of managerial innovation which includes the activities undertaken in the context of sustainability. The role of the ability to maintain interactive relations with partners has been emphasised. The proprietary studies with a group of students were used to give an answer to the question of developing models of responsible business, including those related to behaviour of entrepreneurs and ethical leadership. Integration with the business environment, including the stakeholders, was related to the term of closeness.