Wizerunek polityka lokalnego i rola środków masowego przekazu w jego kształtowaniu

The Author of the paper discusses the notion of the image, presents the expectations of Poles concerning politicians (in particular politicians at a local level), and pays particular attention to the importance of the diversified history of different regions in Poland. The paper also addresses the problem of how an image is created emphasizing those elements that are significant from the perspective of a local politician. Finally, the Author refers to the significance of the mass media and direct electioneering during a campaign at a local level.