CHANGES OF CONSUMPTION DIRECTIONS WITH PARTICULAR EMPHASIS ON FOOD CONSUMPTION

Within last 30 years, in the modern societies, especially those more wealthy ones, relatively deep transformation took place in respect of purchasers' preferences and expectations as well as the values presented by them. These changes also apply to foodstuffs. Food products belong to the ones bought regularly and they take and important position in the structure of household expenditures. The article concentrates on the presentation of changes taking place in the European societies in respect of consumption, with particular stress on the foodstuffs. An attempt was also made to show the specificity of food producers' activities being the response to the current changes.