Wpływ kryzysu na funkcjonowanie korporacji Panasonic

The purpose of the article is to present the analysis of the influence of economic crisis on the functioning of one of the Japanese IT corporations – Panasonic. The paper aims at specifying changes in Panasonic’s economic potential, and at presenting actions taken in order to improve its financial situation. After the crisis which took place in this part of the world in years 1997–1998, Panasonic (like many other corporations in Asia) introduced some mechanisms of protecting the company against the sudden loss of financial liquidity. Strong economic ties with European countries, as well as with the USA, resulted in significant deterioration in this corporation’s financial situation during the crisis in years 2007–2009. Nonetheless, the undertaken actions allowed it to remain one of the largest manufacturers of consumer and industrial electronics in the world.