Le rôle des noms propres dans les détournements : Le cas des bandeaux dans un journal télévisé satiriqu

The figure of detournement can be defined as a dialogic phenomenon resulting from the embedding of two utterances into a single utterance. This study is focused on a specific use of this figure: the case of the lower-third in the satirical news broadcast genre. Using a corpus of 56 occurrences from the French TV show, Les Guignols de l’Info, we investigate the role of proper names in the construction of the implicit dialogic meaning inherent to detournements. Our hypothesis is that the spatially hierarchical structure of the two segments which form the lower-third, i.e. a spatially higher segment containing a proper name and a spatially lower one containing an utterance, corresponds to an enunciative hierarchy, in which the interpretation of the second segment relies on the first. We explore two functions that arise from this distinct structure: the nomination of the habitual user(s) of the proper name(s) and the attribution of direct reported speech to the said individual(s). Our aim is to show how these two functions are the result of a dialogic interaction between multiple discourses, activated by the different elements of which the lower-thirds are composed.