The subject matter of the considerations in this paper is copyrights and their importance in the
online society. This issue was selected because of the weight of the copyrights in the access and
exchange of content via the Internet and, at the same time, the relatively high rate of unauthorized
copying that, in fact, translates as a breach of the copyrights. In practice, this means that
copyrights (which, for the online society, are what ownership rights for the industrial society
are) have no serious authority. Informal norms of the exchange of digital information goods
(called the “copy culture”) are not accordant with regulations of the formal copyright institution.
The main goal of this paper is to determine the importance of copyrights for relationships
taking place in the online society. In the paper, a large part of the considerations regards the
bi-polarity of the copyright idea that protects authors on the one hand yet prevents the socalled
author's monopoly on the other. In the course of considerations, the author made an
attempt to verify the hypothesis stating that the bi-polarity of copyrights responds to the needs
of the online society; however, the formal copyright institution has no such serious authority
as the institution of ownership rights to tangible things. The research method applied in this
paper is of a deductive nature. Considerations are based on an analysis of the copyright idea
as well as on the traffic, extent, and content on the Internet – in other words, flows within
the online society.
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