Blends in Media and Advertising Discourse in Contemporary Croatian Language

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Opis

Tytuł:: Blends in Media and Advertising Discourse in Contemporary Croatian Language
Stopljenice u medijskome i reklamnome diskursu suvremenoga hrvatskog jezika
Autorzy:: Štebih Golub, Barbara
Powiązania:: https://bibliotekanauki.pl/articles/635760.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:: blends
language of commercials
language of the media
structures
meanings
occasionalisms
Źródło:: Poznańskie Studia Slawistyczne; 2017, 13
2084-3011
Język:: angielski
Prawa:: CC BY-ND: Creative Commons Uznanie autorstwa - Bez utworów zależnych 4.0
Dostawca treści:: Biblioteka Nauki
: Artykuł

Przejdź do źródła

The paper deals with blends – compound words which are formed by blending of form and meaning of two (or more) words – in contemporary Croatian language. Due to their structural peculiarity and expressiveness, they have been very frequent in Croatian language of commercials and media during the last decade or so. On the basis of corpus collected from Croatian commercials, electronic publications and news portals from 2009 to 2016, the paper analyses the structure of blends, their meanings and their place in the lexical system of Croatian language.

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